Marketing integration: ensure your first hire thrives not just survives.
80% of first marketing hires fail within 12 months
Not because they’re bad marketers. Because you don’t know how to set them up for success.
If you’re a business ready to hire your first marketing manager, you’re at a critical decision point. Get it right, and marketing becomes your growth engine. Get it wrong, and you’ve wasted 6-12 months and thousands of pounds learning expensive lessons.
I help you get it right the first time.
If you have any questions, contact me through the ‘Contact me’ page or email me annique@tatedigitalconsulting.co.uk
Who I help
You’re a business owner who:
- Has hit that growth plateau where you need marketing help
- Knows you need to hire, but has no idea what to look for
- Worries about making an expensive hiring mistake
- Wants marketing that actually supports your business goals
- Needs someone who understands your industry’s unique challenges
The real cost of getting it wrong
When first marketing hires fail, it’s not just about the salary:
Financially
3-5x the annual salary when you factor in recruitment, training, lost opportunities, and starting over
Operationally
6-12 months of stalled growth while you figure out what went wrong
Emotionally
Your confidence in marketing takes a hit, your team questions leadership decisions, and you wonder if marketing actually works
Strategically
Competitors gain ground while you're stuck firefighting instead of growing
How I help
I don’t find marketers for you. I prepare you to hire them successfully.
Whether it’s through my workshops or 1:1 mentoring program, I help you to identify who you need, ensure you have systems and team collaboration to maximise success and an onboarding framework to ensure they don’t just thrive, they have the foundations to drive business growth from the outset.
What suits you best?
Power hours
Marketing Readiness Assessment – 1-hour deep dive to determine if your business is actually ready to hire a marketing manager. Get clarity before you waste time and money.
Role Definition Workshop – 1-hour focused session to define exactly what type of marketer you need and why. Perfect for businesses unsure where to start.
Marketing intergration workshop
5-day group intensive preparing your business for marketing success. Live sessions, templates, and frameworks covering everything from role definition to hiring strategy. Collaborative learning with other business owners facing the same challenges.
6-Week marketing integration program
Complete 1:1 preparation for hiring your first marketing manager. 12 hours of mentoring, custom frameworks, and hands-on support building the systems that make marketers succeed.
What makes this different
- Based on 20+ years of being on both sides of marketing integration
- Focused specifically on first-time hires (not general marketing advice)
- Industry-specific understanding of SaaS/tech and construction challenges
- Practical systems and processes, not theoretical frameworks
What you'll get
Clear role definition
Know exactly what type of marketer you need and why
Realistic budgets
Understand what quality marketing talent actually costs
Proper systems setup
Internal processes that help marketing succeed from day one
Collaboration frameworks
Workflows between marketing, sales, and operations that actually work
Hiring confidence
Interview questions, evaluation criteria, and red flags to watch for
90-day onboarding plan
90-day roadmap for your new hire's success
Why this matters
Marketing integration isn’t just about hiring someone who can run campaigns.
It’s about finding someone who can collaborate across departments, build systems that work with your existing processes, and drive growth that aligns with your business reality.
Most businesses hire for marketing skills and wonder why nothing changes. The problem isn’t the marketer; it’s that the business wasn’t prepared to support them.
Ready to hire your first marketer without the expensive mistakes?
Book a free 30-minute 1:1 consultation. I’ll give you honest, unbiased advice on how to approach your first marketing hire, whether we work together or not.
If you prefer to email, send it to annique@tatedigitalconsulting.co.uk
annique@tatedigitalconsulting.co.uk
07919610443