Marketing integration coaching

A headshot image of Annique Tate, marketing consultant at Tate Digital Consulting

Laying the foundation for marketing success

Is your business ready to hire it's first Marketing Manager?

You’re at a critical point in your business growth which, without the right preparation, is easy to get wrong, wasting your time and money.

Before you grab the missing piece and make that crucial hire, ensure your company is fully prepared for marketing success. Our 6-week Marketing Integration Coaching Program equips you with the tools, strategy, and structure to help you seamlessly integrate a marketing function that drives growth.

Preparing your business for marketing success

Bringing a marketing manager into your business for the first time is a huge step. I get it. Your business is your baby, you’ve put blood, sweat and tears to get it to where it is now and you’ve done a bloody good job. It can be hard to start handing over responsibility.

But without the right preparation, even the best talent can struggle to deliver results.

My coaching program ensures you build the right foundation so your marketing manager can hit the ground running from day one.

What we cover in 6 weeks

Define clear business goals

Define measurable goals that will guide the marketing strategy, ensuring clear objectives from the get go.

Align with marketing

Ensure that marketing directly supports business objectives, driving growth and brand development.

Budget for marketing success

Plan the resources, budget, and tools your marketing function will need to thrive.

Create the marketing role

Develop clear responsibilities and set measurable expectations for your marketing manager.

Optimise systems and tools

Ensure your internal systems are ready for marketing so your hire has the information and tools they need.

Finalise your hiring and onboarding plan

Prepare for a smooth recruitment process and seamless onboarding experience.

Who is this coaching program is perfect for?

This program is perfect for small and medium-sized businesses that are ready to hire a marketing manager but want to ensure they have everything in place for success. Whether you’re struggling with defining marketing goals, aligning strategy, or setting up the right tools, our coaching program helps you overcome these common roadblocks.

What you'll achieve in 6 weeks

Why this matters

Many businesses hire their first marketing manager and then struggle to see the results they expect. Why? Because they haven’t set the stage for success. This program helps you avoid common pitfalls such as:

  • Unclear expectations and goals
  • Misalignment between marketing and business strategy
  • Resource constraints that stifle marketing efforts
  • Outdated systems that slow progress
  • Confusion about roles and responsibilities

By addressing these challenges before your marketing manager joins, you’ll maximise the impact of your marketing function from the start.

Get ready to grow

With our 6-week Marketing Integration Coaching Program, you’ll be ready to welcome a marketing manager who’s set up for success—and your business will be positioned to thrive.

Book your free 30-minute consultations and let’s talk about how I can prepare your business for marketing success.

You’ll get honest, unbiased advice on how to reach your goals—whether we work together or not.

Scroll to Top