The SME Marketing Playbook

Support. Strategy. Growth

A free guide created by marketers, for SMEs, because growing your business shouldn’t feel overwhelming, confusing, or lonely.

Real talk from real marketers

The SME Marketing Playbook is a collaboration between experienced marketers who understand exactly what it’s like to grow a business with limited time, budget, and resources.

This isn’t another generic marketing ebook.

It’s a grounded, honest resource packed with practical insights to help solo, small and medium-sized businesses thrive, built on empathy, experience, and the power of collaboration.

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The reality we're addressing

Our research revealed some eye-opening truths about SME marketing:

  • 58% of SMEs spend less than £250/month on marketing (just £3k/year!)
  • 46% have no formal marketing strategy at all
  • 65% of marketing is managed by business owners themselves
  • 1 in 5 are spending without knowing what works
  • 65% say lack of time is their biggest barrier

Sound familiar? You’re not alone.

Inside the playbook, you'll find

✅ Strategic frameworks that work within tight budgets. No expensive tools or massive teams required – just smart, sustainable approaches.
✅ Time-efficient tactics for busy business owners. Because we know you’re wearing a dozen hats and need marketing that fits your reality.
✅ Clear ROI measurement methods. Stop guessing what works. Learn how to track and prove your marketing success.
✅ Proven strategies from experienced marketers. Real insights from people who’ve been there, done that, and want to share what actually works.

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Why we created this

We believe business growth doesn’t have to be a solo mission. We believe in sharing knowledge, lifting each other up, and being transparent about what works (and what doesn’t). And we believe when marketers collaborate – good things happen.

It’s been an absolute joy to come together with these amazing people to create something that could genuinely help SMEs grow their businesses:

Amy Dawson (Gatekeeper Communications), Elizabeth Malone-Johnstone M.A. (Bureau 43), Alex Stone (We Are Spicy), Helen Feeley (Indie Marketing), Janine Owen (JO&Co), Kate Hammond (Sunbeam Marketing), Rachel Williams (Google Ads Specialist), Rosie Denham (Project Communications), Sarah Temprell (Keep it Simple Marketing Solutions) and Tania Prior (Prior Marketing & Co).

Get your free copy

Ready to feel less overwhelmed and more supported in your marketing?

Download The SME Marketing Playbook now and take a confident step toward sustainable growth.

Because growing your business shouldn’t feel like you’re doing it alone.

Fill in the form below, and I’ll send you the Playbook.

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